Michele was also responsible for the Dionysus and the Marmont – two bags that have maintained their It bag status years after their debuts. The latter was recently reissued by Alessandro Michele, as were the bamboo-handled Diana bag and the Gucci Attache bag. One day, at the Milan outpost, Grace Kelly walked in and got a silk scarf decorated with a feminine floral pattern (dubbed the Flora, which remains a house code to this day) on another, Jackie Kennedy Onassis picked out a hobo bag. Over the next two decades, Gucci opened up shops just about everywhere worth being seen. Photo: Getty Imagesīy the 1950s, when la dolce vita was in full swing in Rome, and Manhattan was a playground for monied movers and shakers, Gucci was outfitting and accessorising it all. (Nearby, the Florentine Salvatore Ferragamo was also making do with what was available with his cork-heel creations.) At around the same time, Gucci also developed a woven hemp textile with a diamond pattern, a precursor to the current double-G monogram. So, Guccio and his sons Aldo, Vasco, and Rodolfo (all now part of the family business) had to get creative, making wicker, raffia, and wood Gucci signatures in addition to cuoio grasso, an incredibly smooth veal calf leather. The Diana: debuted in 2022, a reimagining of a style from the 1980sĪ trade embargo placed on Italy during Mussolini’s rule meant that materials – leather in particular were scarce.The Jackie 1961: debuted in 2021, a reimagining of a style from 1961.The Gucci Horsebit 1955: debuted in the late 1950s.The Attache: debuted in 2022, a reimagining of a style from the 1970s.The Gucci Bamboo 1947: debuted in the late 1940s.It didn’t take long for customers to latch onto Guccio’s wares, and soon after that, Gucci became an outright sensation. The year was 1921 when Guccio finally opened the doors to his boutique on Florence’s Via della Vigna Nuova, selling imported suitcases in addition to goods handcrafted by local artisans. Handling the luggage of the ritzy clientele there gave him the education he needed to return to Italy and produce his very own line of travel-centric leather goods. In 1897, a man named Guccio Gucci left his native Florence for London, where he worked at the tony Savoy Hotel as a bellboy.
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